Black Friday Again?
Yes, we know that the Official Black Friday isn’t until the day after Thanksgiving. But rest assured there are going to be a few anxious retailers that jump the gun. After all, Costco has had their Christmas stuff out since September.
Just as a reminder, the term Black Friday was created to denote the day of the year that many retailers went from being unprofitable i.e. “in the red” to being profitable, or “in the black” for the year. Typically, this was the day after Thanksgiving, hence Black Friday.
Of course, this means nothing to marketers, other than an opportunity to beat the competition. In the last couple of years, we’ve seen some big chains open on Thanksgiving to give customers a chance to shop on a full stomach. This year, there are predictions out there that we’ll see some
unintentional intentional Black Friday ads leaked online very soon.
In the end, does it really matter? The Wall Street Journal hired a research firm to find out how great the savings really were by shopping on Black Friday. The results are in. Here is their headline:
The Myth of the Black Friday Deal
It turns out that gifts from Barbie dolls to watches to blenders are often priced below Black Friday levels at various times throughout the year, even during the holiday season, and their prices follow different trajectories as the remaining shopping days tick down.
Appliances are no exception, and the bad news keeps getting worse. Appliances are in the category of consumer durables. They have a relatively long lifespan. So you’re going to stay up late on Thanksgiving night to buy a new washer and dryer from the big box store because it is a “door buster”? Chances are you’re going to be disappointed for ten years or more!
We’ve been regularly debunking the Black Friday hoax here each year. The excerpt below is from last year’s Black Friday blog, and it still holds true:
Big Box store (think Orange Aprons) customer comments on Black Friday washer and dryer models:
“Every time I start a load of laundry I must stay close to it to make sure it continues the cycle because it often “hangs” on the wash cycle and sits forever…. I hate this machine with the passion of 1000 white hot suns. I would go on, but it is laundry day and I have to go back downstairs to babysit the washer.”
Here’s what Consumer Reports had to say about the old agitator style washer that the big box store promoted for Black Friday:
These perform least impressively as a group and use the most energy overall. They hold only about 12 to 16 pounds of laundry and use the most water. Most are relatively noisy, and their loads can become unbalanced.
Our suggestion if you need a washer and dryer is to check with the experts at Arizona Wholesale Supply. You might want to start by looking at the specials page on their website:
For more information on appliances, floor coverings, and more call or visit one of the Arizona Wholesale Supply showroom locations below:
Appliances, floor coverings, window treatments, and more
Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663