White appliances positioned to make a comeback
From Whirlpool's White Ice to the Brilliant White Plus of Miele
See them both at Arizona Wholesale Supply today!
Stainless Steel has ruled the roost in appliance finishes for decades. Efforts to dethrone stainless have been left in the dust (Oiled bronze anyone?) Now, however, there's a new competitor – WHITE. Yes, old fashioned white appliances appear to be making a comeback. And two of the appliance brands making the move couldn't be more diverse – Whirlpool and Miele.
Whirlpool is a mass brand, appealing to the great middle market and often a standard for tract home builders. Miele is a luxury German brand for discerning buyers with pricing near the very top of the appliance scale.
Whirlpool Ice Collection
Whirlpool's shiny new white appliances have stainless knobs and handles and are dubbed White Ice Collection. The Whirlpool brand describes these appliances as “classic colors refined with metallic finishes for a new level of sophistication”. Just in case White Ice does not fit the bill, Whirlpool is also offering a Black Ice Collection.
Whirlpool White Ice Video
Miele Brilliant White Plus Appliances
European kitchen design is noted for a minimalist style, with sleek, frameless cabinets, and flush-fitting appliances. Miele has been a leader in building appliances that fit seamlessly into modern European cabinets.
Now Miele's new line of white appliances, named Brilliant White Plus, fit beautifully in shiny white European kitchen cabinets. While the look is minimalist, the appliances are packed with high end features designed to appeal to the most discerning of the luxury appliance segment. Miele says, “Architects and designers have long revered the color white for its ability to harmonize and balance space.”
Will these new finishes make the grade? Will other brands chime in and reinvent white? Is stainless headed for the trash heap? “Ten years from now I think we're going to look back at stainless steel and say 'wow,' that's really a 1990s or 2000s kitchen,” says Greg Harth, a design-build contractor based in Spring House, PA. What's your take on the future of appliance colors and finishes?
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