New Appliance Brands from GE

20+ years ago, appliance behemoth GE began expanding their GE appliance brand from a mass brand into premium and luxury categories. First, they introduced GE Profile as an upscale premium product with features designed to appeal to the market that wanted something more than the mid-line GE appliances. Then, they added the GE Monogram line for the luxury market that was being captured by brands such as Sub Zero and Viking. Eventually, they added GE Cafe’ which was a product designed to capture customers searching for a “pro” look without the luxury price.

Many of us who were selling GE at the time wanted GE to market their  Monogram appliances as a separate luxury brand without the GE name in the brand. But General Electric chose to name the brands GE Monogram, GE Profile, and GE Cafe’ to keep the GE identity in the forefront. 

Now that GE Appliances has been purchased by Haier, the GE Monogram name is changed to Monogram, and the GE Cafe’ appliances are becoming simply Cafe’. Cafe’ has been offered as Stainless Steel, but now also in the new Cafe’ Matte Collection as customizable appliances in Matte White with brushed bronze and Matte Black with brushed stainless hardware. It’s a classy look, especially with the customizable hardware. 

After choosing the Matte White or Matte black finish, buyers can select hardware knob and handle color or colors that give them the custom look that works best for them. Hardware choices are brushed finishes in copper, stainless steel, black, and bronze. There is an attractive copper cuff on all handles as if the appliance were giving a nod to luxury copper cookware.

Designers should seriously consider offering Cafe’ as an option for customers who want a custom luxury look, but don’t want the often budget breaking expense of the super luxury brands. For more information call Arizona Wholesale today.

 


Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Tips for Selecting Appliances

Appliance Help for New Homebuyers

Arizona Wholesale Supply is Arizona's Leading Builder Distributor

Appliance-Package

New homebuyers have to make a lot of choices when selecting all the finishes, and products that go into their dream home. Fortunately, production home builders preselect options and upgrades that are suitable for their homes. Even so, making appliance selections can be very challenging. Here are a few tips in choosing appliances:

  1. Narrow the field. If your builder has a list of models and packages that are available to you, part of your work is already done. Don't waste time looking at brands or models that aren't available for the home you are purchasing. Even If you are building a custom home, there will still be some constraints based on the size of your kitchen, location of gas, water, and electric lines, etc.

  2. Budget and plan accordingly. If it's been a number of years since you purchased major appliances, get prepared for some sticker shock. Today's appliances will save money on energy usage, and still are a very good buy when factoring inflation over the years. However, when you want a built-in refrigerator, combo ovens, and other premium appliances such as wine storage units, built-in warming drawers, steam ovens and coffee makers, you're going well into 5 figures ($XX,XXX.XX).

  3. Consider brands. At Arizona Wholesale Supply, we carry the popular priced major production brands GE, Whirlpool, and Frigidaire (Electrolux). We also are your supplier for upscale brands, such as GE Profile, Electrolux, KitchenAid, and Bosch, as well as a host of luxury brands such as Jenn-Air, Monogram, Viking, SubZero-Wolf, Thermador, Miele and many more. Most production home builders offer selections from only a single brand or two, and even semi-custom builders usually stick with a few preferred brands. For that matter, new home buyers tend to pick most or all their appliances from a single brand that they prefer. It not only narrows choices to products that the buyer is going to be comfortable with, appliance brands tend to have matching handles, knobs, etc.

  4. Work with a professional. Arizona Wholesale Supply consultants have many years experience with home builders, designers, and new home buyers. If your builder or design professional is one of the many that we supply, you can make an appointment at one of our locations to select your appliances.

Arizona Wholesale Supply is a family owned company, based right here in Arizona, and we've been at this for over 70 years.


Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Appliances that are practical

Intuitive Innovation in Appliances

Major Appliances that Just Make Sense

There's a lot of talk these days about smart appliances. That usually refers to an appliance that can be connected and operated through bluetooth or wi-fi to an remote electronic device such as a smartphone. Most innovative appliances these days, are all about this connectivity. However, most of the great innovations in appliances over time had nothing to do with high-tech designs.

We often trace the history of modern appliances to the early 1950's when a deluge of convenient major appliances became popular in the post WWII expansion. Automatic washers and dryers replaced wringer-type washing machines and clothes hanging on a line. Frost-free refrigerators, self-cleaning ovens, and dishwashers all began to show up in our kitchens. These were all products that had demonstrable work-saving benefits, and the American public gobbled them up.

In the mid to late 90's, full-sized front loading washing machines took the country by storm. But there was also another appliance that caught the attention of many appliance buyers, The Double Oven Range.

I've always referred to this as the perfect example of “intuitive innovation”. Created by Maytag, and called the Gemini Range, the innovation was evident just by looking at it. In the space below a range's cooking surface, Maytag added a small oven/broiler, with a full-sized oven below the small oven.Viola, two ovens in a range that used to have only one oven and a storage drawer. The Gemini Range was a big success for Maytag, and was soon copied by all the competitors in this category.

Today, you can find double-oven ranges by these major brands: Frigidaire, GE, GE Café, GE Profile, Maytag, Samsung, Whirlpool, and KitchenAid. Of course, all are available at Arizona Wholesale Supply. Ask your builder or designer and call Arizona Wholesale Supply for an appointment today.


Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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