Samsung at PCBC 2018

Samsung has had a strong presence in the US appliance scene for quite some time. Their growth in the retail appliance segment has been impressive to say the least. However, when it comes to builder sales, GE and Whirlpool have dominated this business for decades due in large part to their strong national logistics supported by a network of local and regional independent appliance distributors (such as Arizona Wholesale).

Now, Samsung is on a quest to gain a meaningful share of the home builder appliance business in the U.S. They have assembled an experienced builder sales team, led by some former Whirlpool builder division executives, and Samsung has devoted considerable resources to develop the programs required to penetrate the US homebuilder market. If there is any doubt that Samsung is serious about builder sales, let’s look at their presence at last month’s PCBC 2018. 

Floor Space at PCBC 2018:

Samsung and their subsidiary Dacor = 4,000 sq.ft.

GE, GE Profile, Monogram, Haier + Whirlpool, KItchenAid, Jenn-Air, Amana + Bosch, Thermador, and Gaggenau > Total ALL Brands = 4,000 sq. ft.

So Samsung and Dacor by themselves, had more floor space at the 2018 PCBC than most of the entire appliance industry combined. Seriously, if you’re a home builder you should at least ask yourself if Samsung products are right for your customers.

 Samsung has a strong appeal to Millennials, who are expected to make up 43% of all home purchasers by the end of this year. The new Chef Collection from Samsung is elegant and perfect for the technologically savvy Millenials. The lineup includes products that make sense to this cohort, such as Samsung’s Chef Collection Flex Duo Oven that comes with a smart divider that converts a single oven compartment into two compartments to cook food in one section at one temperature and food in the other section at at different temperature at the same time. Clever!

And of course, there’s the Samsung Family Hub refrigerator which is taking the industry by storm. This refrigerator is proof of the value of a connected appliance. With three cameras inside the refrigerator, if you’re in the grocery store, you no longer have to guess what you need to bring home.

In short, if you’re a builder, Samsung offers what your customer wants, and NOW Samsung has a comprehensive program to handle home builder requirements. With authorized service throughout the country, and a top notch distributor such as Arizona Wholesale, your service and logistic needs are covered. Call Arizona Wholesale today to find out how to get on board with Samsung Appliances.


Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

facebook twitter

 

The PCBC returns to San Francisco.

Appliance Manufacturers turn out to support the PCBC

On this past Weds. and Thurs. (June 27 and 28), San Francisco hosted the Pacific Coast Builder Conference. The PCBC is the largest builder trade show in the Western US. For most of the last decade, this event has switched back and forth between San Diego and San Francisco. Now, it has been announced that San Francisco’s Moscone Center will be the home for the PCBC for the foreseeable future. 

It’s a welcome return. Though one of the halls of San Francisco’s Moscone Center is undergoing a facelift from the outside, the inside hall has already undergone a welcome change. There is a large open seating and refreshment area directly in front of the exhibit hall allowing attendees and exhibitors to have breaks and mingle. It’s a huge improvement from the last time I was in San Francisco for the PCBC several years ago.

Here’s a list of the PCBC major appliance exhibitors arranged by the size of their exhibits:

Samsung – 2000 square feet

Dacor – 2000 square feet

GE/Haier – 2000 square feet

Electrolux – 1200 square feet

Whirlpool – 1200 square feet

LG/Signature – 1000 square feet

Gaggenau/Thermador/Bosch – 400 square feet

Viking – Not Participating

It was certainly evident that Samsung and Dacor (Samsung recently purchased Dacor) were out to make an impression with two of the three largest exhibits…and they did!

We can probably read a few things into the above exhibit size and presence at the PCBC, but shouldn’t overdo it. For example, in past years Sub Zero did not usually display at the PCBC, but might have function at a nearby hotel. On the other hand, Viking was a luxury brand exception by participating in past PCBC’s. However, Viking is now noticeable by their absence. I don’t know if we should read too much in either of these anomalies. In the case of Sub Zero, they may simply be attending PCBC because of their new Cove dishwasher launch. And since Viking has started participating in a big way in the national IBS, they may feel the PCBC is unnecessary.

It’s worth noting that GE had a superb wide open booth that was welcoming, and very builder friendly, with appliances arrayed in suites. The focus on kitchen suites is something production home builders appreciate because they only sell appliances to THEIR customers in packages. GE also showed a very nice looking apartment sized appliance package, branded with their parent company’s Haier name.

Whirlpool’s display was small compared to GE, especially for the brands they needed to cram into the space. Unfortunately, it was also very closed off with walls blocking entrance to booth and a maze-like display for their Jenn-Air brand. While I appreciate what they were going for, it made what would have been a crowded booth under any circumstances, even more cramped and uncomfortable. On the positive side, Whirlpool’s Sunset Bronze finish is stunning, and could be a welcome addition for home builders. In addition, Jenn-Air is sure to make some waves with it’s new product launch and cheeky ad campaign. Stay tuned for all the new product info from the 2018 PCBC.


Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

facebook twitter

 

Appliance Exhibitors at IBS/KBIS

Visiting Appliance Manufacturers at IBS/KBIS

Are you heading to this week's (Jan.19-22, 2016) International Builder Show/Kitchen and Bath Show (IBS/KBIS), now known as Design and Construction Week (DCW)? If so, you may want to visit some key appliance vendors. Here's an up-to-date run down:

BSH

For the last few years BSH (Bosch, Thermador, Gaggenau) have had a good sized both in the Central Hall displaying their product lines, and have made some major product launches from there. The booth has been busy and crowded, but to their credit it has also been well-staffed by knowledgable sales associates.

Electrolux

Another manufacturer with quite a large booth, Electrolux, has been located in the North Hall, displaying their Frigidaire, Frigidaire Professional, Electrolux, and Icon product lines. This would be a good place to see and TOUCH their Smudge-Proof Stainless Steel appliances.

GE

General Electric Appliances, soon to be a part of Haier, has a modest, but sufficient booth near the entrance to the Central Hall.

Viking

Viking (Middleby) has had a busy booth in the North Hall, that has been a good place for me to meet up with friends and associates. There always seems to be something going on here. Middleby (Viking's owner) has been acquiring new brands recently. It will be interesting to see if they integrate these new products into the Viking booth.

Dacor

Dacor has been showing their appliances at IBS/KBIS in conjunction with other kitchen brands, eg. cabinets. Las year they had some activities going on off-site at the Las Vegas Mandarin Oriental.

Jenn-Air

Jenn-Air has not been formally displaying at IBS/KBIS for several years, but is a sponsor of the NKBA design competition, and has had product displayed in other exhibits with kitchen cabinets, etc.

Whirlpool

Whirlpool also has not been displaying at IBS/KBIS for several years, though they had a large display at this year's Consumer Electronics Show (CES). ??? However, It does appear that Whirlpool Appliances are featured in a show house built in the parking lot of IBS/KBIS.

Keep your eyes open and check the directories for other brands such as Asko, Bertazzoni, Elica, Miele, Scotsman, and Vent-A-Hood.

For more information on or appointments with these or other vendors at DCW contact your Arizona Wholesale Supply representative.


For more information call or visit the experts at Arizona Wholesale Supply .

Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

facebook twitter