Samsung has had a strong presence in the US appliance scene for quite some time. Their growth in the retail appliance segment has been impressive to say the least. However, when it comes to builder sales, GE and Whirlpool have dominated this business for decades due in large part to their strong national logistics supported by a network of local and regional independent appliance distributors (such as Arizona Wholesale).
Now, Samsung is on a quest to gain a meaningful share of the home builder appliance business in the U.S. They have assembled an experienced builder sales team, led by some former Whirlpool builder division executives, and Samsung has devoted considerable resources to develop the programs required to penetrate the US homebuilder market. If there is any doubt that Samsung is serious about builder sales, let’s look at their presence at last month’s PCBC 2018.
Floor Space at PCBC 2018:
GE, GE Profile, Monogram, Haier + Whirlpool, KItchenAid, Jenn-Air, Amana + Bosch, Thermador, and Gaggenau > Total ALL Brands = 4,000 sq. ft.
So Samsung and Dacor by themselves, had more floor space at the 2018 PCBC than most of the entire appliance industry combined. Seriously, if you’re a home builder you should at least ask yourself if Samsung products are right for your customers.
Samsung has a strong appeal to Millennials, who are expected to make up 43% of all home purchasers by the end of this year. The new Chef Collection from Samsung is elegant and perfect for the technologically savvy Millenials. The lineup includes products that make sense to this cohort, such as Samsung’s Chef Collection Flex Duo Oven that comes with a smart divider that converts a single oven compartment into two compartments to cook food in one section at one temperature and food in the other section at at different temperature at the same time. Clever!
And of course, there’s the Samsung Family Hub refrigerator which is taking the industry by storm. This refrigerator is proof of the value of a connected appliance. With three cameras inside the refrigerator, if you’re in the grocery store, you no longer have to guess what you need to bring home.
In short, if you’re a builder, Samsung offers what your customer wants, and NOW Samsung has a comprehensive program to handle home builder requirements. With authorized service throughout the country, and a top notch distributor such as Arizona Wholesale, your service and logistic needs are covered. Call Arizona Wholesale today to find out how to get on board with Samsung Appliances.
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