Induction Cooktops

Three Criteria for a New Induction Cooktop

Price, Power, and Features

You're already convinced that you want a new induction cooktop, and why not? Instant on and off, super safe, amazing cleanup, and more. It's time to make the move! But which model should I choose? What size should I buy? How much should I pay? What bells and whistles are really worth having? Read on.


One of the reasons for buying an induction cooktop is the amazing speed that you get with induction cooktops. By all means, your new cooktop should have a power burner which will bring water to a boil as fast as lightning. Seriously, ask your sales associate what the wattage is on the largest induction element. It's not a perfect measure, but is a good indication of what kind of speed you'll have. But let's face it, ALL of these cooktops are going to beat any conventional cooktop on time to boil. Jenn-Air touts a “fastest to boil” feature on their power element.




There are a host of feature differences on different induction brands and models. For example, you might prefer a bridge element: two elements connect to offer the option of cooking with an oblong pan. Various convection tops have large power elements. Thermador has a unique Freedom cooktop that enables pots and pans to be placed anywhere on the cooking surface.




Now that induction cooktops have been around for some time, prices have moderated some, but they're still not inexpensive. On the other hand, it's hard to find a user that doesn't love cooking with induction. You don't want to pay more than is necessary, but you also don't want to go so low that you're disappointed in the outcome. GE, Frigidaire, and Whirlpool are popular priced brands that each offer induction cooktops. Consult with your builder or designer, and make sure you visit with the experts at Arizona Wholesale Supply.

For more information call or visit the experts at Arizona Wholesale Supply .

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Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Pricing of Luxury Appliances

An explanation of UMRP

Why Dealers seem to all have the same prices on luxury brands.

Isn't that illegal price fixing?

No. If there were an agreement among retailers to set prices, that would be illegal. What has likely happened is that individual manufacturers have set a retail price on their goods known as a Unilaterally Maintained Retail Price (UMRP). The UMRP price is not a result of a discussion or agreement between or among manufacturers or retailers, but is a price that is independently set by the manufacturer. Since there is NO agreement with the retailer regarding this pricing policy, there is no collusion or price fixing.

Here is what the FTC says about this. “A manufacturer may suggest prices to dealers, and then deal only with sellers willing to comply with the price demands.” *

What it amounts to is an announcement by the manufacturer of what the retail price of a given product should be. Retailers may sell any product that they own at a price that they determine themselves. HOWEVER, if they choose to sell at a price different from the UMRP set by the supplier, the supplier may independently decide to refuse to sell additional products to the retailer. It's worth repeating that the UMRP policy is one that is set by the supplier independently and that a decision to refuse to sell a dealer who violates the UMRP policy is also made independently and without colluding with any other retailer or supplier.

There are other lawful methods that manufacturers have of setting retail prices of products such as MSRP and MAP policies. They differ from UMRP, but in the end have a similar result. As you might expect, it does get complicated, and to make it even more confusing individual states have differing standards.

We're not providing any of the above information as legal advice, but rather just to inform you so that you won't automatically jump to the conclusion that when dealers seem to have the same price they have violated the law. Different manufacturers have different pricing policies, and for sure there is plenty of interbrand competition in the market place.

For the best appliance advice and selection consult the experts at Arizona Wholesale Supply Company:

Arizona Wholesale

Arizona Wholesale Supply Co.

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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* FTC Guide to the Antitrust Laws – Dealings in the Supply Chain: Manufacturer Imposed Requirements