How Black Friday Committed Suicide
…not with a bang but a whimper – T.S. Eliot
While the term Black Friday is traced back to 1961, the practice of retailers opening early on the day after Thanksgiving goes back even further. It's quite simply the beginning of the Christmas shopping season. Retailers have regularly used “doorbuster's” to lure customer's on Black Friday. These limited offers are accompanied with lines and pushing and shoving, but they do attract shoppers eager to cash in on a low price item. Of course, retailers want the shoppers to visit their store for the doorbuster and hang around to complete their holiday shopping.
Eventually, one retailer broke the early 8:00 AM openings by opening at 7:00 AM, followed by a competitor at 5:00 AM and the craziness began. Now, we have Gray Thursday with major retailers opening on Thursday afternoon. How's that working?
* The 2014 Gray Thursday sales were, in general, a failure, as overall sales for the holiday weekend fell 11% compared to the previous year despite heavy traffic at the stores on Thanksgiving night.
The whole thing has turned into a mess. Retailers have to pay all the costs of being open on the holiday, labor costs, extra advertising expenses, and etc. It's all because each one wants to get the jump on the other. For what? Shoppers are purchasing whatever they're going to purchase. Spreading it out over an extra sale period accomplishes nothing.
In the case of appliances, the big brands officially started Black Friday pricing back on November 4th, and will be running their specials through December 2nd. For those who must leave the Thanksgiving table before dessert to get their early shopping fix, check out this all-in-one appliance package at your local discounter. Quantities are strictly limited. 🙂
Of course Arizona Wholesale Supply will be closed both Thursday and Friday for the Thanksgiving holiday. We'll be open for business as normal on Monday.
For more information call or visit the experts at Arizona Wholesale Supply .
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