New Appliance Brands from GE

20+ years ago, appliance behemoth GE began expanding their GE appliance brand from a mass brand into premium and luxury categories. First, they introduced GE Profile as an upscale premium product with features designed to appeal to the market that wanted something more than the mid-line GE appliances. Then, they added the GE Monogram line for the luxury market that was being captured by brands such as Sub Zero and Viking. Eventually, they added GE Cafe’ which was a product designed to capture customers searching for a “pro” look without the luxury price.

Many of us who were selling GE at the time wanted GE to market their  Monogram appliances as a separate luxury brand without the GE name in the brand. But General Electric chose to name the brands GE Monogram, GE Profile, and GE Cafe’ to keep the GE identity in the forefront. 

Now that GE Appliances has been purchased by Haier, the GE Monogram name is changed to Monogram, and the GE Cafe’ appliances are becoming simply Cafe’. Cafe’ has been offered as Stainless Steel, but now also in the new Cafe’ Matte Collection as customizable appliances in Matte White with brushed bronze and Matte Black with brushed stainless hardware. It’s a classy look, especially with the customizable hardware. 

After choosing the Matte White or Matte black finish, buyers can select hardware knob and handle color or colors that give them the custom look that works best for them. Hardware choices are brushed finishes in copper, stainless steel, black, and bronze. There is an attractive copper cuff on all handles as if the appliance were giving a nod to luxury copper cookware.

Designers should seriously consider offering Cafe’ as an option for customers who want a custom luxury look, but don’t want the often budget breaking expense of the super luxury brands. For more information call Arizona Wholesale today.

 


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The PCBC returns to San Francisco.

Appliance Manufacturers turn out to support the PCBC

On this past Weds. and Thurs. (June 27 and 28), San Francisco hosted the Pacific Coast Builder Conference. The PCBC is the largest builder trade show in the Western US. For most of the last decade, this event has switched back and forth between San Diego and San Francisco. Now, it has been announced that San Francisco’s Moscone Center will be the home for the PCBC for the foreseeable future. 

It’s a welcome return. Though one of the halls of San Francisco’s Moscone Center is undergoing a facelift from the outside, the inside hall has already undergone a welcome change. There is a large open seating and refreshment area directly in front of the exhibit hall allowing attendees and exhibitors to have breaks and mingle. It’s a huge improvement from the last time I was in San Francisco for the PCBC several years ago.

Here’s a list of the PCBC major appliance exhibitors arranged by the size of their exhibits:

Samsung – 2000 square feet

Dacor – 2000 square feet

GE/Haier – 2000 square feet

Electrolux – 1200 square feet

Whirlpool – 1200 square feet

LG/Signature – 1000 square feet

Gaggenau/Thermador/Bosch – 400 square feet

Viking – Not Participating

It was certainly evident that Samsung and Dacor (Samsung recently purchased Dacor) were out to make an impression with two of the three largest exhibits…and they did!

We can probably read a few things into the above exhibit size and presence at the PCBC, but shouldn’t overdo it. For example, in past years Sub Zero did not usually display at the PCBC, but might have function at a nearby hotel. On the other hand, Viking was a luxury brand exception by participating in past PCBC’s. However, Viking is now noticeable by their absence. I don’t know if we should read too much in either of these anomalies. In the case of Sub Zero, they may simply be attending PCBC because of their new Cove dishwasher launch. And since Viking has started participating in a big way in the national IBS, they may feel the PCBC is unnecessary.

It’s worth noting that GE had a superb wide open booth that was welcoming, and very builder friendly, with appliances arrayed in suites. The focus on kitchen suites is something production home builders appreciate because they only sell appliances to THEIR customers in packages. GE also showed a very nice looking apartment sized appliance package, branded with their parent company’s Haier name.

Whirlpool’s display was small compared to GE, especially for the brands they needed to cram into the space. Unfortunately, it was also very closed off with walls blocking entrance to booth and a maze-like display for their Jenn-Air brand. While I appreciate what they were going for, it made what would have been a crowded booth under any circumstances, even more cramped and uncomfortable. On the positive side, Whirlpool’s Sunset Bronze finish is stunning, and could be a welcome addition for home builders. In addition, Jenn-Air is sure to make some waves with it’s new product launch and cheeky ad campaign. Stay tuned for all the new product info from the 2018 PCBC.


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Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Colorful Appliances in 2017

Choose Stainless Steel Appliances or GO BOLD

Red Bertazzoni

We've been following and reporting on appliance colors for years. Here's one from 2015:

Appliance Colors Over a Lifetime

And now here's an update for 2017:

Modern major appliances trace back to the Post WWII era. In the 50's nearly all major appliances were white. Later pink and turquoise began to make their mark, and were popular throughout the 60s. In the 70's Harvest Gold, Avocado, and Coppertone were popular. They eventually morphed into Harvest Wheat, Fresh Avocado, and Coffee. Almond was added and became very popular through the 80's though appliance manufacturers tried to mix things up with 2 new colors that failed miserably – Silver and Sand.

Harvest-Gold

Harvest Gold Drop-In Range

Now, we're in the middle of a resurgence of color choices in appliances. BlueStar, a specialty cooking products manufacturer offers over 250 colors and finishes. Italian appliance manufacturer, Bertazzoni, also has a wide selection of appliance colors. Meanwhile, Viking Range Co. offers a smaller, manageable selection of colors.

To keep things in perspective, here are the results from a 2016 survey by Houzz:

“A whopping 75 percent of those surveyed were going with stainless for the new appliances in their updated kitchens. (White came in at 10 percent and black at 8 percent.)”

Most new appliance sales come from either new home sales or one off replacement sales. Buyers purchasing from production home builders are offered a very limited selection of popular colors. For individual appliance replacement sales, buyers will try to match the appliance color with their existing kitchen appliances.

We might be able to go with White, Black, or the popular Stainless Steel, including some smudge proof Stainless Steel options. GE offers a very interesting and competitively priced appliance finish, Slate. KitchenAid and now some other brands are offering a new appliance finish/color Black Stainless Steel. Mostly black in color, but with the grain and hue of stainless steel Black Stainless Steel is gaining steam. Samsung's Black Stainless Steel is somewhat shiney gray/black and others are more black with the stainless finish visible through the black..

The Big Three appliance manufacturers: Whirlpool, GE, and Frigidaire/Electrolux don't build appliances in Ferrari Red, or Pantone's color of the year for 2017 Greenery. But, if we only looked at the top 5-10% of appliance sales we'd likely find luxury brands that offer more variety in color selections.

BlueStar Range

BlueStar Range

Here are some colorful finshes on Houzz:

Colorful Finishes

Check out all the latest colors and finishes in person by making an appointment with one of the appliance consultants at Arizona Wholesale.


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Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Tips for Selecting Appliances

Appliance Help for New Homebuyers

Arizona Wholesale Supply is Arizona's Leading Builder Distributor

Appliance-Package

New homebuyers have to make a lot of choices when selecting all the finishes, and products that go into their dream home. Fortunately, production home builders preselect options and upgrades that are suitable for their homes. Even so, making appliance selections can be very challenging. Here are a few tips in choosing appliances:

  1. Narrow the field. If your builder has a list of models and packages that are available to you, part of your work is already done. Don't waste time looking at brands or models that aren't available for the home you are purchasing. Even If you are building a custom home, there will still be some constraints based on the size of your kitchen, location of gas, water, and electric lines, etc.

  2. Budget and plan accordingly. If it's been a number of years since you purchased major appliances, get prepared for some sticker shock. Today's appliances will save money on energy usage, and still are a very good buy when factoring inflation over the years. However, when you want a built-in refrigerator, combo ovens, and other premium appliances such as wine storage units, built-in warming drawers, steam ovens and coffee makers, you're going well into 5 figures ($XX,XXX.XX).

  3. Consider brands. At Arizona Wholesale Supply, we carry the popular priced major production brands GE, Whirlpool, and Frigidaire (Electrolux). We also are your supplier for upscale brands, such as GE Profile, Electrolux, KitchenAid, and Bosch, as well as a host of luxury brands such as Jenn-Air, Monogram, Viking, SubZero-Wolf, Thermador, Miele and many more. Most production home builders offer selections from only a single brand or two, and even semi-custom builders usually stick with a few preferred brands. For that matter, new home buyers tend to pick most or all their appliances from a single brand that they prefer. It not only narrows choices to products that the buyer is going to be comfortable with, appliance brands tend to have matching handles, knobs, etc.

  4. Work with a professional. Arizona Wholesale Supply consultants have many years experience with home builders, designers, and new home buyers. If your builder or design professional is one of the many that we supply, you can make an appointment at one of our locations to select your appliances.

Arizona Wholesale Supply is a family owned company, based right here in Arizona, and we've been at this for over 70 years.


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Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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More Choices at Arizona Wholesale Supply

Unique Products at Arizona Wholesale Supply

As Arizona's leading builder distributor, Arizona Wholesale Supply is known for the appliance brands they feature. This includes popular brands such as GE, Whirlpool, Frigidaire, Electrolux, Maytag, KitchenAid, and Bosch. In addition to the big name brands, AWS also is your best source for premium and luxury brands such as Jenn-Air, Thermador, Monogram, Miele, Wolf, Sub Zero, Viking, and many more. What we've left out is the host of specialty brands that Arizona Wholesale Supply makes available for their trade partners. Here's one of the specialty brands that deserves attention:

Perlick

Wisconsin based, Perlick Corporation is a national manufacturing leader in commercial bar and beverage systems, residential undercounter refrigeration and brewery fittings.

Perlick’s award-winning, luxury residential product line features indoor and outdoor undercounter refrigerators, wine reserves, freezers, freezer and refrigerator drawers, ice makers, and beer dispensers.

TRUST PERLICK TO KEEP COLD – EVEN ON THE HOTTEST SUMMER DAY
Perlick proudly manufactures the industry's highest performing line of outdoor refrigeration. Enjoy Perlick's award-winning portfolio of outdoor undercounter solid door, glass door and drawer-style refrigerators, freezers, beverage centers, wine reserves, beer dispensers and ice makers.

EXCLUSIVE

Signature Series Sottile Beverage Center is proof that good things really do come in small packages. Measuring just 18″ deep and UL-rated for outdoor use, the Perlick Signature Series Sottile Outdoor Beverage Center offers ample storage in a small footprint for any outdoor space.

  • Industry Exclusive 18″ depth with recessed plug for design flexibility
  • ADA-Compliant for universal design, measuring 32″ high with leveling legs
  • Available with solid stainless steel door, solid wood overlay door, stainless steel glass door or wood overlay glass door
  • Digital temperature controller
  • Product is brightly illuminated by adjustable Crisp White and Cool Blue LED lighting
  • Includes two (2) full-extension wine shelves and one (1) full-extension pull-out shelf
  • Product capacity is 10 wine bottles (750 ml.) and 42 cans (12 oz.) – 3.1 cubic feet total capacity
  • Beverage Center temperature 35° – 48°F

Sottile is Perlick's industry exclusive line of undercounter refrigeration that measures just 18″ front to back. Standard undercounter refrigeration is 24″ deep, perfect for integrating into standard dimension cabinetry. The Sottile collection features an 18″ depth, providing refrigerated storage solutions for narrow and smaller spaces.

For more information about Perlick or other major appliances, flooring, window treatments, epoxy garage floors, cabinet organizers, outdoor grills, and much more contact the experts at Arizona Wholesale Supply.



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Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Cooking with Gas: Sealed Burners vs Open Burners

Pros and Cons of Sealed vs Open Gas Burners

Burner Types

There are two styles of surface burners for gas ranges: open burners and sealed burners. Imagine a range top as a single piece of metal with holes punched in it just large enough to accommodate a gas line for each of the burners. This cooking surface would have sealed burners. Any spills or debris would contained on the top.

Some cooking surfaces have large openings for each burner so that the entire burner sits in the center of the hole with open space around and below the burner itself. This is an open burner configuration.

There are advantages and disadvantages with each system. Industry veterans often have strong viewpoints prefering one or another. If you are confronted with this decision, here are some criteria to help you choose.

Cleanability

There's no doubt that sealed burners are easier to clean than open burners. Spills are captured on the cooking surface where they can be wiped up, and the burners themselves can also be cleaned with ease. On the other hand, when spills occur with open burners the spill will fall into the hole surrounding the burner. Fortunately, there is a metal sheet below to catch any spills. Cleaning the burner itself can be time consuming and depending on use may be required often.

Appearance

Open burners expose the underneath of the top, and are generally going to have more of an industrial, restaurant-look. Sealed burners will not show anything below the top, and be less obtrusive than the bulky open burners.

Cooking Results

There's lots of debate here. Chefs will brag about the air surrounding the open burners creating more heat, greater flexibility, and better overall control. Tests confirm some advantage here, but as they say, “your results may vary”. Sealed burners are by far the most popular, and few users complain about the lack of air circulation affecting cooking results.

Conclusions

If you do a lot of cooking and are used to using the open burners of commercial-type ranges or rangetops, you're probably going to want to stay with open burners. It's worth noting that open burners can be synonymous with professional or commercial-style appliances that are likely to have a steep price premium.

For convenience and low maintenance, sealed-burners are the obvious choice. Over the years, there have been some advances in both sealed and open burner technology. For example, Viking has recently launched a new sealed burner that is claimed to have a commercial heritage.

For more information, or to compare the two burner-types call the experts at Arizona Wholesale Supply for an appointment.


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Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Commercial Appliances in Your Home

Purchasing Restaurant or Commercial Appliances for Home Use

Appliances for Restaurants and Institution vs Residential Appliances

Some years ago, I was handling appliance sales to a large homebuilder who was building a big (16 home) model home complex for a huge planned community. They wanted one home to contain a kitchen complete with authentic commercial appliances. They'd done some research and had some brand choices such as a Traulsen commercial refrigerator and a Vulcan restaurant range. These brands are indeed products you might find in restaurants, and large institutions, but they are not built for a home kitchen.

I pushed back, but they insisted so I connected with a restaurant supply company, got the literature, specs, pricing, and then met with the homebuilder. When I presented the refrigerator, I asked if they wanted the compressor located inside or outside the house. I explained that the refrigerator manufacturer offered an external compressor and condenser package to reduce the noise and heat from the refrigerator.

Traulsen-Refrigerator

I informed them that they would need to run a larger than standard gas line to the home for the commercial range, that they'd need to provide some extra insulation in the wall behind, and pointed out that the 34″ deep range would stick out considerably into the kitchen from their 24″ deep cabinets. The parts only warranty that came with these products might not even apply since these appliances were not built for residential use. Needless to say, their plan for “true” commercial appliances was scuttled.

Vulcan Range

The end of the story is that today at Arizona Wholesale Supply you can choose from a variety of residential appliances with commercial or restaurant features, that will fit in your kitchen, come with complete warranties, and will satisfy all your needs for high performance and durability. Some of these brands such as Wolf, Viking, and BlueStar to name a few have authentic commercial heritages.

For help in your remodeling or new build project, work with your designer or builder, and make an appointment with the specialists at Arizona Wholesale Supply for the best advice and selections of appliances and more to outfit your home.


Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Appliance Exhibitors at IBS/KBIS

Visiting Appliance Manufacturers at IBS/KBIS

Are you heading to this week's (Jan.19-22, 2016) International Builder Show/Kitchen and Bath Show (IBS/KBIS), now known as Design and Construction Week (DCW)? If so, you may want to visit some key appliance vendors. Here's an up-to-date run down:

BSH

For the last few years BSH (Bosch, Thermador, Gaggenau) have had a good sized both in the Central Hall displaying their product lines, and have made some major product launches from there. The booth has been busy and crowded, but to their credit it has also been well-staffed by knowledgable sales associates.

Electrolux

Another manufacturer with quite a large booth, Electrolux, has been located in the North Hall, displaying their Frigidaire, Frigidaire Professional, Electrolux, and Icon product lines. This would be a good place to see and TOUCH their Smudge-Proof Stainless Steel appliances.

GE

General Electric Appliances, soon to be a part of Haier, has a modest, but sufficient booth near the entrance to the Central Hall.

Viking

Viking (Middleby) has had a busy booth in the North Hall, that has been a good place for me to meet up with friends and associates. There always seems to be something going on here. Middleby (Viking's owner) has been acquiring new brands recently. It will be interesting to see if they integrate these new products into the Viking booth.

Dacor

Dacor has been showing their appliances at IBS/KBIS in conjunction with other kitchen brands, eg. cabinets. Las year they had some activities going on off-site at the Las Vegas Mandarin Oriental.

Jenn-Air

Jenn-Air has not been formally displaying at IBS/KBIS for several years, but is a sponsor of the NKBA design competition, and has had product displayed in other exhibits with kitchen cabinets, etc.

Whirlpool

Whirlpool also has not been displaying at IBS/KBIS for several years, though they had a large display at this year's Consumer Electronics Show (CES). ??? However, It does appear that Whirlpool Appliances are featured in a show house built in the parking lot of IBS/KBIS.

Keep your eyes open and check the directories for other brands such as Asko, Bertazzoni, Elica, Miele, Scotsman, and Vent-A-Hood.

For more information on or appointments with these or other vendors at DCW contact your Arizona Wholesale Supply representative.


For more information call or visit the experts at Arizona Wholesale Supply .

Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Choosing New Appliances

Purchasing Appliances for a New Kitchen

Selecting Appliances from a Single or Multiple Brands

Matching-Appliance-Brand

When remodeling a kitchen or building a new custom home, the appliance selection process can be both a joy and a nightmare. You may love having what seems to be an infinite selection of brands each with their own array of models. However, the confusing selections among various brands, features, and prices can quickly turn joy into nightmare. One way to begin is to first decide if you are going to stick with a single brand for all your appliances or instead choose among various brands. Arizona Wholesale Supply offers all the major brands as well as a large selection of exclusive brands.

Choosing from a single brand

Advantages
An advantage of choosing all your appliances from a single brand can be the “look”. Brands tend to have specific styles, with matching handles, knobs, etc. throughout. One brand may focus on a commercial or restaurant style, while another brand might have a sleek European appearance, with appliances designed to fit flush with adjacent cabinets. If it's important for you to stick with a unified “look”, it can certainly make sense to have a common brand throughout.

Manufacturers often promote their brands by offering package rebates or even a free appliance for buying a complete single brand kitchen. These incentives can add up to thousands of dollars, and can be a powerful reason to stick with one brand.

Disadvantages

Some people have strong opinions pro or con about certain brands. For example, KitchenAid and Bosch dishwashers have great reputations going back many years. Even though other manufacturers also have great dishwashers, buyers can be quite sticky in cases like this. Customers who are happy with a given brand for all their other appliances may insist on having a different brand for a specific appliance.

Perhaps a homeowner is locked in to a certain feature or product that is not available on all brands. For example, some gas range brands (in some very expensive restaurant style models) are not offered with self-cleaning ovens. Microwave drawers and coffee machines are not available in all brands.

Choosing among mulitple brands

Advantages
With the possibility of selecting from any and every appliance brand, you can select exactly the features, brand, price, etc. for your refrigerator, cooktop, oven, dishwasher, etc. You have a much wider selection, and can make different decisions for different reasons. For example, you may want a big commercial looking Viking Range, a sleek Thermador built-in refrigerator, and a luxury Miele dishwasher.

Disadvantages
It may be hard to imagine this, but one of the disadvantages of choosing among the entire universe of appliances is that there are so many choices. It can take forever to narrow the field. it might be easier to just pick a trusted brand and then choose among their products. And as we've already discussed, by splitting up your brands, you will miss out on package rebates.

One thing is for sure – deal with trusted professionals. Your builder or design professional should be your first stop. Of course, Arizona Wholesale Supply is here to help throughout the selection process. It's what we do.


For more information call or visit the experts at Arizona Wholesale Supply .

Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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Appliance Colors over a lifetime

Are Old Appliance Colors becoming New Again?

New Appliances in Pink and Turquoise Rivaled by Black Stainless Steel

Turquoise Appliances

Northstar Appliances

Modern major appliances are dated as beginning in the Post WWII era. White appliances were standard, but during the 50's and on into the 60's our kitchens were brightened up with Pink and Turquoise appliances. Recently, some specialty brands such as Northstar and Smeg have re-introduced these colors to add the brightness back into our kitchens along with a retro look (Northstar Appliances above in a K. Hovnanian Model home – Phoenix Area 2015).

Later in the 60's, Harvest Gold, Avocado, and Coppertone became the popular appliance colors. A unique characteristic of these colors was a darker shading around the edges of the appliance. Many years later in an effort to refresh these colors the shading was removed. For example, Harvest Gold became Harvest Wheat and the color had a lighter, cooler look. Almond was added to the mix and the beige finish quickly became a hit.

Colors aren't always successful, however. Back in the mid 80's both GE and Whirlpool came out with a couple of new colors – Silver and Sand color (gray and a little darker beige than Almond) from GE and similar Platinum and Toast shades from Whirlpool. Unfortunately, the shades from each manufacturer were similar, but did not match. Consumers chose to stick with their White and Almond appliances. Toast and Sand and Silver and Platinum were quickly dropped.

It's worth noting that during the run up of Harvest Gold and Avocado, a trend toward larger windows on ranges and ovens eventually led to the painted fronts and small windows on many appliances becoming black glass finishes across the front with chrome trim on the edges.

Black-Stainless-Steel

In the late '80s, Fred Carl introduced the Viking Range, a range with a commercial look that was designed for the home. By the mid-90's, the trend toward Pro-Style ranges and ovens in luxury homes was well on its way. Today, stainless steel appliances are offered (at a premium) even in starter homes.

Now, KitchenAid has introduced Black Stainless Steel. It's hard to see in the photo, but the appliances have the texture and grain of stainless steel, and the color is black. If you want to see it in person, plan a visit to one of the Arizona Wholesale Supply locations below.

 

 

 


For more information call or visit the experts at Arizona Wholesale Supply .

Appliances, floor coverings, window treatments, and more

Arizona Wholesale

Phoenix 602 258-7901, Scottsdale 480 596-0092, Tucson 520 795-4663

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